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Conducted in 2011, the study profiled over 6,500 consumers in six countries; UK, Spain, France, Germany, Romania and Russia. It aimed to explore internet users’ everyday digital activity, delving deep into the relationships between consumers and brands online.

Additionally the report creates a central resource to maximize online consumer engagement and transform it into online brand commitment. Moreover, the study aims to helps marketers to understand how they can encourage consumers to adopt digital activities as they interact with brands and identify key touch points that will have a direct impact on online shopping.