Almost three quarters of European internet users expect brands to handle their personal data responsibly, but only 34% actually trust brands to do so, according to G2’s eCulturesEurope report.

Sixty-four percent of Europeans said that personal space and information is the most important demand when interacting with brands online.

The eCulturesEurope report polled 6,572 consumers across the UK, Spain, France, Germany, Romania and Russia.